Athletic coaches play an extremely influential and unique role in the lives of young men, often serving as a parent or mentor to the boys they coach. Because of these special relationships, coaches are poised to positively influence how young men think and behave both on, and off, the field. From speeches to the team, practice sessions, or simply casual conversation, coaches have many opportunities to impart their philosophies to athletes.
The Coaches Kit guides coaches through each training session to address respect, integrity, and non-violence with athletes. Additional resources are provided to support coaches and help them share CBIM their greater school and community.